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U.S. Open ticket costs surge forward of Serena Williams’ closing event

Serena Williams reacts throughout a post-match ceremony after dropping to Belinda Bencic of Switzerland on Day 5 of the Nationwide Financial institution Open, a part of the Hologic WTA Tour, at Sobeys Stadium on August 10, 2022 in Toronto, Ontario.

Robert Prange | Getty Pictures

As Serena Williams prepares for her final U.S. Open earlier than retirement, tickets to see the tennis legend play are in excessive demand.

The U.S. Tennis Affiliation offered over 16,500 tickets alone on Aug. 9, when the tennis champion introduced her upcoming retirement, in accordance with the group — extra tickets offered than the earlier seven days mixed. The event kicks off Monday, Aug. 29.

“We are actually principally offered out for Monday (Opening evening), Tuesday and Wednesday nights,” a USTA spokesperson instructed CNBC.

The USTA wouldn’t disclose monetary projections for the famed Queens tennis event, and Williams’ announcement got here so near the beginning of the event that it is unlikely her retirement would have introduced in extra sponsorships, that are normally set effectively prematurely.

Secondary ticket reseller website Stubhub mentioned day by day common gross sales in {dollars} have greater than doubled and the variety of tickets offered per day has greater than tripled. The favored ticket website mentioned it has seen a 40% bounce in gross sales since Williams’ announcement.

“U.S. Open demand continues to choose up as we method one week out from the beginning of first-round motion. We encourage followers to get tickets now in the event that they wish to go, since legends like Rafael Nadal or Serena Williams advancing in play can have a giant impact on demand,” mentioned Adam Budelli, a spokesperson for StubHub.

On ticketing web site TicketIQ, US Open costs are up 34% since Williams’ retirement announcement. Costs for this 12 months’s Ladies’s Ultimate have additionally surged in current days, with the common worth leaping as excessive as $1,289.

“The $1,289 record worth can also be the costliest Ladies’s Ultimate we have ever tracked, 37% increased than the earlier most costly, the 2019 Ultimate, which was additionally the final time Serena made the U.S. Open Ultimate,” TicketIQ mentioned.

“Regardless of odds makers placing Serena as simply the 13th almost certainly girl to win the 2022 US Open, ticket sellers are pricing the finals as if she’ll be there,” TicketIQ CEO Jesse Lawrence instructed CNBC.

Williams has gained the U.S. Open six instances in her profession, the newest win coming in 2014. She’s coming off a tricky loss to Britain’s Emma Raducanu within the opening spherical of the Western & Southern Open, a Ladies’s Tennis Affiliation occasion in Mason, Ohio.

“I do not know if I will probably be able to win New York. However I’ll attempt,” Williams wrote concerning the event within the Vogue journal piece saying her retirement.

The tennis icon turns 41 subsequent month and says she’s able to deal with rising her household after a long time of specializing in tennis. She is married to Reddit founder Alexis Ohanian and has a 5-year-old daughter, Olympia.

Throughout her prolific profession, Williams has gained 23 grand slam titles, the second most of all time, behind Margaret Cour, and over $94 million in profession winnings, twice as a lot as another feminine athlete. She’s additionally been instrumental in bringing African People and women into the game.

Forbes estimates the tennis star’s web value at round $260 million.

“I began enjoying tennis with the purpose of successful the U.S. Open. I did not suppose previous that. After which I simply stored successful,” she wrote in Vogue.

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