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Ford hires Lowe’s government to steer automaker’s information and software program transformation

Ford Motor Co. CEO Jim Farley walks to talk at a information convention on the Rouge Advanced in Dearborn, Michigan, September 17, 2020.

Rebecca Prepare dinner | Reuters

DETROIT — Ford Motor has employed an internet retail gross sales veteran as its new chief digital and knowledge officer — marking the second high-profile appointment to CEO Jim Farley’s government staff up to now week.

The automaker stated Monday that Mike Amend, who was most not too long ago president of on-line for Lowe’s, will oversee Ford’s information, software program and know-how, efficient instantly. These are key areas to Farley’s Ford+ turnaround plan that is designed to reposition the automaker to generate extra recurring income by software program providers.

“Mike provides dimension to our staff as we use know-how and software program to rework our firm and transportation from the inside-out,” Farley stated in an announcement.  “Ford has all the time been an innovator in automobiles; now we’re taking our digital capabilities to new ranges to additional differentiate ourselves with clients and from rivals.”

At Lowe’s, Amend assisted in turning across the retailer’s on-line technique. The corporate’s on-line gross sales greater than doubled in 2020 in contrast with the yr prior. The overhaul made it higher positioned to seize {dollars} throughout the residence enchancment increase. It additionally added numerous new choices, resembling curbside pickup and in-store lockers the place clients may retrieve on-line purchases.

Earlier than Lowe’s, the 43-year-old held comparable positions with J.C. Penney and Home Depot, based on his LinkedIn profile. He additionally beforehand labored at Dell Technologies and Dash.

Ford stated Amend’s staff will work intently with these led by Hau Thai-Tang, the corporate’s chief product platform and operations officer, and Doug Discipline, who joined Ford last week from Apple as chief superior know-how and embedded programs officer.

Amend and Discipline are main hires for Ford, which is considered by many traders as being behind crosstown rival General Motors in terms of rising applied sciences resembling electrical and automotive automobiles. Each are focuses underneath Ford’s turnaround plan.

–CNBC’s Melissa Repko contributed to this report.


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