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Amazon averaged 13 million viewers for its ‘Thursday Night time Soccer’ debut, in line with Nielsen information

Kansas Metropolis Chiefs quarterback Patrick Mahomes (15) is sacked by Los Angeles Chargers linebacker Drue Tranquill (49) within the first quarter at Arrowhead Stadium on Thursday, Sept. 15, 2022, in Kansas Metropolis, Missouri.

Tammy Ljungblad | Tribune Information Service | Getty Photos

Amazon Prime averaged 13 million viewers for its debut stay stream of “Thursday Night time Soccer,” in line with Nielsen figures launched by the tech large per week after the sport.

The common for the Sept. 15 matchup between the Kansas Metropolis Chiefs and Los Angeles Chargers surpassed the viewership of 8.84 million on the NFL Community from the identical week in 2021, in line with information launched by Amazon. The stream was the most-watched program of the night time, the Amazon launch added. No. 2 was CBS’ “Younger Sheldon,” with 3.5 million viewers.

Amazon is the primary streaming service to carry unique rights to a package deal of NFL video games, in a deal that may value the tech large about $1 billion a yr by way of 2033. The corporate partnered with Nielsen in August to trace the viewers information.

Amazon additionally beforehand stated that it noticed report Prime signups within the three-hour interval of the sport, beating the brand new subscriber additions on Prime Day, Black Friday and Cyber Monday. Amazon Prime has round 200 million subscribers worldwide.

“By each measure, Thursday Night time Soccer on Prime Video was a convincing success,” Jay Marine, world head of Amazon’s sports activities division, wrote late Monday in a memo to workers.

The corporate reported that the typical age of the viewers was six years youthful than the everyday linear NFL viewers, at 47 years previous versus 53 years previous. The stream was additionally reportedly rated 18% larger than every other NFL telecast to this point this season.

Amazon additionally partnered with DirecTV in a multiyear settlement for the satellite tv for pc TV supplier to air Thursday night time video games in additional than 300,000 bars, eating places, inns and casinos. Nielsen’s information spans throughout streams on all platforms.

Amazon’s sport stream offers viewers with the corporate’s so-called next-generation statistics in addition to the play-by-play stylings of former “Sunday Night time Soccer” announcer Al Michaels and school soccer analyst Kirk Herbstreit. Followers pays $14.99 for a full Amazon Prime subscription or $8.99 for a Prime Video subscription to view the video games.

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