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Google Engaged on ‘Venture Caviar’ for Royalty-Free Open Media Codecs, Goals to Tackle Dolby: Report

Google is reportedly creating two new media codecs to supply Excessive Dynamic Vary (HDR) video and 3D audio below a brand new consumer-recognizable model identify. As per a report, the Alphabet-owned firm shared its plan for open media codecs, internally generally known as Venture Caviar, at a closed-door occasion with {hardware} producers, earlier this 12 months. Google’s entry will successfully tackle Dolby Atmos and Dolby Imaginative and prescient, that are presently accessible to {hardware} producers at an extra licensing charge. Google reportedly intends to counter this licensing charges mannequin by providing royalty-free media codecs that enable {hardware} producers to supply comparable premium media experiences at no further value.

In response to a report by Protocol, Google’s Group Product Supervisor Roshan Baliga, laid out the aim of the undertaking as to construct “a more healthy, broader ecosystem” for premium media experiences, in a leaked video of the closed-door presentation with {hardware} producers.

Google’s efforts to make open media a actuality have, till now, primarily centered on the event of recent open-source codecs — applications that compress and decompress audio and video media, in keeping with the report. Nonetheless, Venture Caviar will give attention to creating 3D audio and HDR video codecs that utilise present codecs however supply extra wealthy, extra immersive media playback experiences.

The corporate reportedly intends to take the choices a step forward of Dolby by offering larger flexibility round a wider vary of audio setups and permitting shoppers to report video in HDR10+ after which share it by way of YouTube and different companies.

As per the report, Dolby presently fees TV producers $2 (roughly Rs. 160) to $3 (roughly Rs. 240) to license Dolby Imaginative and prescient, in keeping with its Cloud Media Options, Senior Vice President, Giles Baker. Nonetheless, Dolby hasn’t publicly disclosed licensing charges for Atmos; which is alleged to be considerably decrease than the $15 (roughly Rs. 1,200) per license for Dolby Atmos audio on Xbox console.

Samsung beforehand tried its hand at establishing an alternative choice to Dolby Imaginative and prescient by co-developing HDR10+, however failed to grasp its final imaginative and prescient of changing into a family identify, in keeping with Protocol, whereas prime streaming service gamers like Netflix, Disney+, and HBO Max, have added help for and endorsed Dolby Imaginative and prescient. A gaggle of firms referred to as the Alliance for Open Media, can also be creating a brand new audio format referred to as Immersive Audio Container for 3D experiences on a variety of open codecs, however its capacity to tackle the model identify of Dolby stays to be seen. Google, then again, is effectively positioned to tackle Dolby, if it utilises the affect of its YouTube app on sensible TVs and streaming machine producers, in keeping with the report.

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