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Hair removing salon chain Strip clarifies ‘misinterpretation’ of China advert that includes orangutan

In an announcement on Wednesday, Strip mentioned that the orangutan is the corporate’s “model mascot” and “just isn’t a comparability to the feminine kind”.

“Our mascot was impressed by the beloved tourism icon of Singapore and has been current for the reason that model began 20 years in the past,” Strip mentioned.

“Strip by no means engages and can by no means interact in disgrace campaigns to push or affect individuals to just accept magnificence providers that profit us,” the corporate continued.

“We’re a model that believes in good humour and setting excessive requirements in all our campaigns with full respect for females in addition to males alike with essentially the most progressive mindset.”

The usage of creative and humorous promoting and advertising and marketing campaigns permits the corporate to take the embarrassment out of a “delicate topic”, it added.

Strip has, nonetheless, determined to cease utilizing photos of orangutans in its adverts in mainland China and Hong Kong to keep away from “misunderstandings and misinterpretations”.

Based in Singapore in 2002, Strip has retailers in 12 cities together with Bangkok, Manila and Mumbai, in accordance with its web sites.

Posts on the corporate’s Fb web page have featured photos of orangutans for greater than a decade.

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