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Stellantis Pauses Paid Ads on Twitter After Elon Musk Takeover

Stellantis stated on Monday it’s pausing all paid promoting posts on Twitter because it waits to see what the platform will seem like underneath the management of its new proprietor Elon Musk. “We’re pausing paid promoting posts till now we have a clearer understanding of the way forward for the platform underneath its new management,” the automaker stated of Twitter in an announcement to Reuters. Stellantis was created from the merger of Fiat Chrysler and Peugeot maker PSA.

Musk has stated Twitter has suffered a “huge” income drop since he took over 10 days in the past.

Twitter didn’t instantly reply to a request for remark.

Stellantis joins quite a lot of main firms which have halted promoting on Twitter, together with United Airways, Basic Mills, luxurious automaker Audi of America, and Basic Motors.

Gilead Sciences Inc stated earlier on Monday the corporate and its unit Kite had been within the “strategy of pausing promoting” on Twitter.

Final week, Volkswagen stated it had requested its manufacturers to pause paid promoting on Twitter till additional discover within the wake of Elon Musk’s takeover of the social media platform. “We’re intently monitoring the scenario and can resolve about subsequent steps relying on its evolvement,” Europe’s prime carmaker had introduced in an announcement.

The feedback by Volkswagen group, which covers the VW, Seat, Cupra, Audi, Lamborghini, Bentley, Ducati and Porsche manufacturers, echoes comparable remarks from different companies, together with GM and Basic Mills.

Earlier this month, Musk tweeted that the corporate will type a content material moderation council “with extensively numerous viewpoints.” Musk stated no main content material choices or account reinstatements will occur earlier than the council convenes.

The self-described “free speech absolutist” stated in Could he would reverse Twitter’s ban on former US President Donald Trump, who was faraway from the microblogging web site in January final yr over the danger of additional incitement of violence after the storming of the US Capitol.

© Thomson Reuters 2022

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