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Oreo Maker Mondelez Pulls Twitter Advertisements, Says Hate Speech Elevated ‘Considerably’ After Elon Musk Takeover

Oreo maker Mondelez has pulled its adverts off Twitter after Tesla Inc boss Elon Musk acquired the social media website, CEO Dirk Van de Put mentioned in a Reuters Newsmaker interview on Tuesday. “What we have seen lately because the change on Twitter has been introduced, is the quantity of hate speech enhance considerably,” Van de Put mentioned. “We felt there’s a threat our promoting would seem subsequent to the fallacious messages.

“As a consequence, we’ve determined to take a pause and a break till that threat is as little as doable,” he mentioned.

Twitter final week laid off half its workforce as advertisers pulled spending amid issues about content material moderation. Mondelez joins a lot of main firms which have halted promoting on Twitter, together with United Airways, Basic Mills, luxurious automaker Audi of America, and Basic Motors.

Gilead Sciences mentioned earlier on Monday the corporate and its unit Kite have been within the “strategy of pausing promoting” on Twitter.

Final week, Volkswagen mentioned it had requested its manufacturers to pause paid promoting on Twitter till additional discover within the wake of Elon Musk’s takeover of the social media platform. “We’re intently monitoring the state of affairs and can resolve about subsequent steps relying on its evolvement,” Europe’s high carmaker had introduced in a press release.

The agency, which has misplaced many members of its communications staff, didn’t instantly reply to a request for remark.

Van de Put added that Mondelez, which makes Cadbury and Milka sweets, is anticipating a powerful vacation season. The patron in Europe, Mondelez’s largest market, is at present what worries him most, he added.

Final month, Musk tweeted that the corporate will type a content material moderation council “with broadly numerous viewpoints.” Musk mentioned no main content material selections or account reinstatements will occur earlier than the council convenes.

The self-described “free speech absolutist” mentioned in Might he would reverse Twitter’s ban on former US President Donald Trump, who was faraway from the microblogging website in January final 12 months over the chance of additional incitement of violence after the storming of the US Capitol.

© Thomson Reuters 2022

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