Netflix Expands Crackdown on Password Sharing; Alerts Customers in Over 100 International locations

Netflix on Tuesday expanded its crackdown on password sharing to the US and greater than 100 different nations, alerting customers that their accounts can’t be shared at no cost outdoors of their households.

The streaming video pioneer has been on the lookout for new methods to earn cash because it faces indicators of market saturation, with efforts together with limits on password borrowing and a brand new ad-supported possibility.

Netflix on Tuesday mentioned it was sending emails about account sharing to clients in 103 nations and territories, together with the US, Britain, France, Germany, Australia, Singapore, Mexico and Brazil.

The emails state {that a} Netflix account ought to solely be utilized in one family. Paying clients can add a member outdoors of their houses for an extra payment. In the US, the payment is $8 (roughly Rs. 700) monthly.

Members can even switch an individual’s profile so the consumer can preserve their viewing historical past and suggestions.

Netflix final yr mentioned it was going to restrict account sharing and was testing varied approaches in some markets.

The corporate had estimated that greater than 100 million households had provided their log-in credentials to family and friends outdoors their houses. As of the top of March, Netflix’s paying clients totalled 232.5 million globally.

Underneath the brand new insurance policies, folks inside the identical family can proceed sharing a Netflix account and may apply it to varied gadgets when travelling, the corporate mentioned.

© Thomson Reuters 2023
 

(This story has not been edited by NDTV workers and is auto-generated from a syndicated feed.)

This text was initially revealed by zdnet.com. Learn the unique article right here.