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Smartphones: Apple positive factors on Samsung, part shortages plague {industry}

International smartphone gross sales to shoppers fell 6.8% within the third quarter of 2021 on a year-on-year foundation due to ongoing part shortages.

Worldwide smartphone gross sales — versus shipments — fell from 366.27 million in Q3 2020 to 342.29 million within the present quarter, based on tech analyst Gartner. 


Samsung led Q3 2021 with 69 million items, down from 81 million items a yr in the past. Nonetheless, Apple’s iPhone gross sales rose from 40.5 million a yr in the past to 48.5 million items in Q3 2021.

SEE: Finest cellphone 2021: The highest 10 smartphones obtainable

Not surprisingly, the principle cause for the autumn in gross sales was as a result of industry-wide part shortages.

“The present scarcity of parts, resembling radio frequency and energy administration built-in circuits, delayed smartphone manufacturing globally. This disrupted the availability/demand equilibrium, and finish customers had been burdened with restricted decisions at level of sale,” explains Gartner.

Apple is not proof against the shortages, and final month reportedly minimize iPhone 13 manufacturing by over 10% as a result of Broadcom and Texas Devices cannot provide sufficient chips. iPhone 13 delivery estimates presently point out a two to a few week supply time. 

Apple CEO Tim Prepare dinner says within the firm’s This autumn earnings report that gross sales would have been increased by $6 billion had been it not for chip shortages and provide chain constraints. However, based on Gartner, part shortages had been extra devastating to low-end smartphones.

“Provide constraints impacted the manufacturing schedule of fundamental and utility smartphones way more than premium smartphones,” says Anshul Gupta, senior analysis director at Gartner.

Regardless of Samsung gross sales slipping, Gartner believes its premium foldable telephones Galaxy Z Fold three and Galaxy Z Flip three offered effectively. 

The highest 5 distributors by gross sales had been Samsung, Apple, Xiaomi, Vivo, and Oppo.

SEE: CES 2022 preview: Crowds set to return to Las Vegas, however digital factor stays

Apple reclaimed the quantity two place in gross sales to end-users, whereas Xiaomi moved again to quantity three. Samsung maintained its general lead, although its market share declined 1.9% year-over-year. Chinese language smartphone distributors Xiaomi, Vivo, and OPPO elevated their market share.

Vivo was the quickest rising model with gross sales up 20.9% in Q3 2021, seemingly the results of Vivo’s 13 new smartphones and a much bigger give attention to Europe and the Center East. 

In fact, the smartphone {industry} is not alone in dealing with a part scarcity, which has additionally affected all the pieces from the gaming {industry} to the auto {industry}.

Tech Earnings

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