Apple simply can not help its penchant for the whole lot to be (house)ship-shape.
This implies central management, absolute secrecy and an insistence that everyone should come to the office.
COVID-19 has slightly messed with that concept, leaving Apple executives nervous in regards to the loopy, uncorporate concepts and methods of life its superb workers would possibly out of the blue embrace.
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HP appears to have a message for Cupertino: Get on a horse and experience. Or hang around with bodybuilders.
I deduce this from a fascinating ad simply emitted by HP’s arm in Germany. As a substitute of suggesting a hybrid work-life, HP admits that going into the workplace presents uninteresting, uncontrollable ache.
Whereas using horses, hanging out with bodybuilders, and a very nice blow-dry is the apogee of civilized each day life.
Our hero, you see, is caught on the workplace. In a touching gesture, we see he isn’t utilizing an HP laptop computer. As a substitute, oh, you determine what it’s. Apart from completely ineffective, that’s.
Worse, our hero sees a colleague pull out an HP laptop computer and, nicely, it have to be a mirage.
For that colleague is definitely up a mountain. Together with his HP laptop computer.
Then, he is at the back of a farmer’s truck, communing with the hay and the locals. And his HP laptop computer.
He strikes round Europe like an American vacationer who’s really bought time and is not simply making an attempt to interrupt the pace file for doing Europe. Right here, a beautiful balcony. There, a speedboat in Slovenia.
He even takes his HP laptop computer on horseback since you by no means know when some idiot will name a Zoom assembly.
However the place is he the happiest? Why, getting a beautiful blow-dry whereas, sure, clutching his laptop computer and sitting in a gathering.
You would possibly assume that this can be a sudden hiccup towards the hip by HP. However no, take a look at this advert from six years in the past. HP has all the time been in favor of getting out of Texas, California, Idaho and wherever else its places of work could also be.
You, although, are nonetheless nervous about our pissed off hero, caught along with his dreadful laptop computer.
One other colleague — might it’s the janitor? — sidles as much as him and says: “, typically change might not all the time deliver freedom, however there is no such thing as a freedom with out change.”
What a masterful sentiment. What depths of humanistic considering. What are you ready for, Cupertino?
Inform Tim Cook dinner you are going to work on horseback and see how he takes it.
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