You have seemingly been sleeping together with your new iPhone 13 each night time.
You have seemingly been smiling at it, stroking it, and speaking to it.
You must hope, nevertheless, that you just by no means drop it in such a approach that its display breaks and it’s important to get it repaired.
With the 13, this isn’t going to be a cheap affair.
Maybe you may be heartened, then, to find a barely totally different method. This, from a service.
Sure, it is a French service, however please do not withdraw your ambassador simply but. You see, Bouygues Telecom understands that individuals drop their telephones on a regular basis. A lot in order that it encourages it. In public. In its promoting.
Its latest effort includes the story of a pair who appear so enthusiastic about one another and their life collectively that they carry on dropping their telephones. Repeatedly.
They meet cute, one in every of them drops their cellphone. They go on street journeys, one in every of them drops their cellphone. They’re standing on the high of a tall staircase, one in every of them drops their cellphone.
Eager observers will quickly discover that, in every of those circumstances, it is the person who drops his cellphone.
He cannot even maintain maintain of it at his personal wedding ceremony. Are you certain you made the suitable choice marrying this careless man, madam?
As soon as they’re married, the spouse manages to drop her cellphone with enthusiasm and regularity. Even their canine will get includes in a bit cellphone injury.
By this stage, you would possibly surprise what that is all about.
Effectively, very eager observers could have seen that that is at all times the identical cellphone being dropped. For this couple enthusiastically embraces the concept of getting their telephones repaired, as a substitute of shopping for new ones yearly or two.
Bouygues Telecom expresses its angle fairly neatly. “Our telephones won’t ever cease falling. Bouygues Telecom will show you how to restore them and make them last more.”
The corporate is providing what it calls “sustainable smartphone options” that emphasize restore, recycling, trade-ins and refurbishment.
It is a outstanding angle towards saving (what’s left of) the world and towards customer support.
Some carriers — and, certainly, cellphone producers — embrace customer support extra readily than others, as I recently discovered yet again.
One can think about a specific kind of buyer being very a lot interested in Bouygues Telecom’s angle.
However then alongside comes the temptation of a model new iPhone and people are so very weak.
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