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Apple might unveil iPhone 14 and different units on September 7


Apple is planning to launch the iPhone 14 at an occasion on September 7, in response to a report by Bloomberg. 

Apple can be anticipated to announce new Apple Watch fashions, with low-end and high-end iPads, and extra Macs additionally anticipated both at this occasion or one other one later within the yr.

However this yr’s iPhone fashions arrive as shoppers decrease their spending because of inflation pressures.

Apple sometimes unveils its new iPhone fashions at launch occasions round September and this yr it is going to be an online-only occasion, in step with others because the pandemic started. Previous rumors prompt a September 6 launch date, with gross sales beginning on September 16.

Apple is anticipated to launch an iPhone 14 and 14 Max, in addition to pricier iPhone 14 Professional and 14 Professional Max. The lower-end units are believed to characteristic the present A15 Bionic chip and 12-megapixel rear digicam, however their OLED shows usually are not anticipated to assist iOS 16’s always-on show characteristic.

The Telephone 14 Professional and Professional Max will get the brand new A16 Bionic chip, a brand new 48-megapixel digicam with higher low-light functionality, whereas their shows will assist always-on.

The corporate has reportedly ordered 95 million iPhones and expects the flagship iPhone 14 Professional Max to be its top-selling mannequin. 

Apple may also unveil the Watch eight collection, together with a rugged mannequin aimed toward excessive sports activities customers. It will characteristic a much bigger show space, a extra shatter-resistant display screen, a harder body, and a much bigger battery. The rugged mannequin will likely be known as the Apple Watch Professional, and could have a Professional-level price ticket of as a lot as $900 or $999 — properly above the entry degree $399 mannequin. A low-cost Apple Watch SE can be mooted for the September 7 occasion. 

The iPhone 14 launch, if it occurs on September 7, will happen in the identical week that Apple employees return to the workplace for at the very least three days every week, beginning on Monday, September 5. 

CEO Tim Cook dinner’s memo to employees, seen by the Monetary Instances, mentioned that every one employees at its Cupertino headquarters should are available in on Tuesday and Thursday plus one different day nominated by staff managers. It is a pilot return-to-office program and follows a number of earlier makes an attempt that have been delayed by new variants of COVID-19.     

As shoppers tighten spending budgets within the face of inflation and recession considerations, Apple is reportedly trying to enhance its advert enterprise. The corporate might quickly run adverts within the App Retailer, Apple Maps, Apple Books and Podcasts. An Apple exec has mentioned it needs to develop Apple’s advert enterprise past its present fee of $four billion a yr to double digits.

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