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After all individuals will purchase a $1,000 Apple Watch Professional

The phrase “Professional” will get thrown round loads in tech, and one firm has been chucking it about with nice enthusiasm:

MacBook Professional.

iPad Professional.

iPhone Professional.

AirPods Professional.

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That “Professional” phrase does not simply add a better stage of status to the system in query, however it additionally permits Apple so as to add {dollars} to the value tag. 

Certain, the client additionally will get extra — for instance, the “Professional” iPhones have higher cameras, longer battery life, superior options reminiscent of ProMotion, and a design that makes use of totally different supplies — however let’s not lose sight of the truth that the primary purpose for including a “Professional” model of a tool is to permit Apple a brand new product with some severe advertising and marketing artillery behind it.

I imply, aren’t all of us “Professionals”? Or on the very least, do not all of us aspire to be “Professionals,” no matter which means?

Says me, surrounded by my MacBook Professional, AirPods Professional, iPad Professional, and iPhone Professional Max.

The one exception to all this Apple Professional goodness is my Apple Watch.

Nicely, in response to Bloomberg’s Mark Gurman, the Apple Watch goes to get the “Professional” remedy. This, in response to Gurman, will convey a “bigger and extra shatter-resistant show, enhanced mountaineering and swim monitoring, longer battery life and a heftier and rugged case constructed from a premium, non-aluminum steel materials.”

I like the concept of a more durable show, longer battery life, and usually extra rugged case, however I am unsure that I used to be a bigger, heftier Apple Watch. In comparison with lots of the opposite good sports activities watches on the market, the Apple Watch is kind of petite.

{Hardware} variations are to be anticipated, however one thing that I do not wish to see is an excessive amount of deviation in base performance. Chatting with my ZDNet colleague David Gewirtz, he expressed concern not solely concerning the bigger, heftier design (since he, like me, wears his just about 24/7) but additionally that Apple may begin to restrict what well being options had been obtainable within the non-Professional variations.

“Well being options are too essential and ought to be obtainable to any purchaser,” Gewirtz says, and I wholeheartedly agree.

However the primary purpose that Apple needs a “Professional” Apple Watch is so it might command a “Professional” price ticket. And, if Gurman is correct, this could possibly be “nearer to $900 to $999.”

$1,000 for a smartwatch?

Sounds loopy, does not it.

However I bear in mind the identical debate a few $1,000 iPhone, and it appears individuals are shopping for these.

However what concerning the lifespan of an Apple Watch? Do not they die in a number of years?

Yup. However I do not assume it issues.

I doubt the typical $1,000+ iPhone purchaser is holding onto their iPhone for greater than a yr or two earlier than promoting it or passing it on.

I anticipate the identical might be true for a $1,000 Apple Watch.

And bear in mind, Apple already sells an $849 titanium Apple Watch Version, and the Hermès variations prime out at $1759.

Apple already is aware of there is a marketplace for a $1,000 Apple Watch.

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