New Delhi: An over-the-top (OTT) viewer in India is spending roughly 70 minutes a day on video streaming platforms, with a consumption frequency of 12.5 instances per week, a brand new report stated.
Viewers are accessing greater than 2.5 platforms at a given time and flicks are their most popular alternative on good TV and bigger screens, stated the Eros Now-KPMG report.
“Almost 96 per cent of the viewers preferred Eros Now on large screen compared to 92 per cent for Netflix and 89 per cent for Hotstar. Thirty per cent of the respondents prefer watching movies on OTT platforms,” the findings confirmed.
In India, the Web video visitors is projected to achieve 13.5 Exabytes (EB) per thirty days by 2022 — up from 1.5 EB a month in 2017 — with video contributing 77 per cent of all Web visitors by 2022.
There are presently greater than 30 Video on Demand (VoD) platforms in India and gamers have dedicated additional investments to construct libraries of numerous unique content material.
Hotstar earmarked Rs 120 crore in early 2019 to make particular reveals in seven completely different languages for the Indian market whereas Eros Now’s investing $50 million to create 100 new unique reveals for its platform.
Zee5 intends to launch 72 new originals in six languages over a time period until March 2020.
Unique content material is quick rising as an essential class, stated the report, with near 10 per cent respondents alluding to choice for a similar.
“As data and digital infrastructure has become exceedingly accessible even in small cities of India, the market for OTT has widened enormously,” stated Rishika Lulla Singh, Chief Government Officer, Eros Digital.
Freshness and uniqueness of content material are the important thing figuring out elements for set up and uninstallation of apps, in addition to respondents subscribing to platforms as 87 per cent of the respondents stated they set up an app contemplating the standard of content material.
“Thirty per cent of the respondents prefer watching content in languages other than Hindi and English. The preference for content consumption is significant in the native languages across large parts of the country, with South India observed to be the most loyal to their native tongue,” the report talked about.
Whereas 87 per cent of the respondents eat content material on their cell phones, almost 28 per cent of the respondents stated they watch content material through the conventional workplace hours.