Etihad Airways launches first inexperienced loyalty programme
Etihad Visitor has launched a sequence of sustainability-focused initiatives to reward members for making ‘inexperienced’ selections and offering choices to scale back their very own carbon footprint.
Acutely aware Selections, the brand new vary of sustainable initiatives supplied by the award-winning loyalty programme of Etihad Airways, has been created to help Etihad’s overarching sustainability ambition to attain internet zero emissions by 2050, and halve 2019 emissions by 2035.
Travellers wishing to fly and spend extra consciously and sustainably can now earn Tier Miles, and different rewards, for making sustainable selections.
Empowering Etihad Visitor members to journey with a lighter carbon footprint, Acutely aware Selections rewards travellers with Tier Miles and extra advantages for carrying much less baggage on board and offsetting their flights’ carbon emissions utilizing Etihad Visitor Miles.
Of their every day lives, when not flying, members can earn Tier Miles by offsetting on a regular basis emissions equivalent to driving, with choices starting from one month to 1 12 months price of offsets, in addition to emissions equivalent to cooling your private home or cooking your dinner for a month as much as a 12 months; donating miles to a inexperienced trigger; and by buying sustainable merchandise from the Etihad Visitor Reward Store in partnership with Collinson and CarbonClick.
Members can even select to ’go inexperienced’, by choosing a digital membership card as an alternative of bodily. Rewarding members with Tier Miles helps them on their technique to preserve their current tier or improve to the brand new tier to unlock much more advantages.
Etihad is the primary airline on the planet to reward frequent flyers for being extra sustainable within the air and on the bottom.
Members’ sustainable behaviours are already being captured to allow them to be rewarded for offsetting their flights with Miles and buying sustainable merchandise within the Reward Store, whereas the complete programme and advantages will go reside in January 2022.
Tony Douglas, group chief government officer, Etihad Aviation Group, stated: “Etihad’s dedication to sustainability sits on the core of our enterprise, and we’re happy to welcome our eight million members to leap on board this journey to sustainability.
“Empowering our members to offset their private journey or purchasing in a sustainable method, and be rewarded for it, provides the Etihad sustainability programme much more weight.
“Whereas Etihad has centered on growing know-how and progressive options for operational effectivity that may actively cut back the CO2 emissions of flying, we now have positioned an equal deal with the visitor.
“To that finish we now have been growing our sustainable loyalty programme for the final 12 months, listening to member suggestions and taking into consideration their priorities and expectations for journey.
“Via this we now have refined a programme that may present members with the power and incentive to journey extra sustainably, whereas additional reinforcing our place as a planet-conscious journey and way of life model.”
Over the past two years, regardless of the challenges of Covid-19, Etihad has launched a lot of important CO2 discount initiatives underneath its Greenliner sustainability programme.
This consists of adopting 1000’s of mangroves, utilizing sustainable fuels, lowering contrails, flying optimised flight paths, working extra electrical autos and dealing with companions who share its imaginative and prescient for cleaner skies.
On the current Dubai Airshow, Etihad expanded its strategic sustainability programme to unite trade leaders together with Boeing, Airbus, GE and Rolls-Royce in probably the most complete, cross-organisational aviation sustainability initiative ever undertaken.
In October, Etihad operated its most sustainable flight ever, leveraging the learnings and efficiencies developed over the past two years to scale back carbon emissions by 72 per cent in absolute phrases in comparison with the equal flight operated in 2019.
The EY20 Sustainable Flight is an instance of what the way forward for business air journey seems to be like.
The truth that sustainability has stayed on the agenda throughout the pandemic is testomony to only how essential the subject is to Etihad.
Etihad Airways is taken into account the World’s Main Airline by voters on the World Journey Awards.
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